The Indomie Noodle Podcast: From a pack of noodles to a billion dollars
1 min readJul 13, 2018
Deepak Singhal explains how Tolaram assessed the Nigerian market for their instant noodle product. Since inception when most Nigerians didn’t eat noodles to now, the company has grown into an industrial behemoth. They operate 13 manufacturing plants, employ more than 8,500 people, and pay tens of millions of dollars to the Nigerian government in taxes.
Their product? A 20 cent pack of noodles. Listen to the podcast here.
